BlogHerAds - Additional Revenue for your Blog(s)

BlogHerAds was initially started in May 2006 to some 39 premium parenting bloggers, now they have decided to come out of the beta and open for everyone to join.

Check the PDF invitation and more information on how to join and all that jazz.

Here is some key features, specifics and info:

• You’ll be paid 60% of the revenue generated through your blog. The CPM is going to be $10, so you’ll get $6 for every 1000 impressions.
• BlogHer ads have to be the only graphic ads above the fold.
• A number of Ad sizes including Ads for your RSS feeds.
• The Payment is based on CPM. That is, cost per 1000 impressions. So you’ll earn irrespective of clicks that the Ads get. So more the traffic, more the revenue for you.
• There’s no guarantee that you’ll see ads immediately - works the same way as Text Link Ads. You see Ads as soon as advertisers purchase slot in your blog.
• Your blog should be atleast 90 days old plus regularly (not only frequently) updated blog.

Another good thing is we can monetize your RSS feeds. Feedburner also got something of this line but you need to have 500 subscribers which is not easy for small publishers. AdSense also has Ads for feeds but only for premium publishers.

Is it only for Women Bloggers?
I had initial doubts whether male bloggers can join. But I noticed that nowhere in their invitation PDF or in their site that they look for women bloggers (BlogHer) only. It seems their focus is on women bloggers, it seems that they “provide a quality connection to the women’s blogging community”. I don’t think they’ll approve any male managed blogs that don’t cater to womens and moms. From from an advertising perspective, they call it “vertical”. Plus in their site, we have: “BlogHerAds is actively recruiting applicants for bloggers on all topics.”

Sexbaiting and BlogHerAds
Sexbaiting is creating (usually) fake, (usually) female, profiles or characters on websites that are used to lure men into spending money on the false pretense that they have a chance of having sex with that character. Sexbait examples include many Myspace profiles, personal ads, and sex dating site profiles. From Seo Black Hat.

Now, if only they got Ads that target males through sex appeal with Ads having gorgeous ladies. Think Gillette Ads, what business do ladies have in the Ads? Even if we target males in women related/centered blogs, I’m sure it’s good news for Advertisers. I know a lot of guys who worship chicks blogs even if the blog suck par se. It’ll work out well for the advertisers as they pay for traffic and not for sales, leads or clicks. It’s a known fact that sex sells.

I think it’s a good move by BlogHer. Plus it’s great for publishers who look for additional and/or alternate revenue source than the popular AdSense. My average CPM is just over $6 (this month - just over $7) so the CPM they offer is kind of good for “small publishers” who can’t earn big with Affiliate marketing which IMO needs solid heavy traffic. So incase you’re a women blogger or blog on women related topics, then go for it. Additional income will do you good.

[tags]blogherads, ads, blogs, revenue,sexbaiting, sex bait, earn online[/tags]